WEB POSITIONING IN THE UNITED KINGDOM

Benefits of doing SEO in the UK

The United Kingdom is listed as one of the most important economic powers in the world. The service sector in the UK accounts for about 73% of gross domestic product, and London is one of the top three financial centers in the world; next to New York and Tokyo. However, these are not the main reasons why it is important to be well positioned in the UK .

The benefits of positioning our business in the first search results of Google in the United Kingdom are closely related to the activity that this country has on the internet. The United Kingdom has nothing more and nothing less than 57 million users who use the internet every day from any type of device. In fact, the Internet is the first advertising investment medium, even above television.

These users use the internet as their main source of information for whatever they need, be it contacting a lawyer, buying a house or buying shoes. All this causes consumers to be very used to buying online; which is why doing SEO in the UK is profitable for almost any company in the world.

SEO in UK : Factors

Doing SEO in the UK is much more than telling an SEO expert the two or three keywords for which we want to rank first. Hiring a web positioning service implies having a team of professionals who will deal with each of the factors that can benefit or harm you when showing your business in the first search results.

There are all kinds of factors that can affect web positioning in the UK , from strategic to technical, through social and cultural. For this reason, our SEO services in the United Kingdom will not only consist of looking for keywords that your clients use, but will also take care of making sure that your website is suitable for the market you want to reach; all this based on an online marketing strategy adapted to your needs.

So, if we want to position a website in the United Kingdom and outperform the competition, the most important factors that we must analyze are:

Most used search engines in the United Kingdom

Deciding to do search engine optimization does not make sense if we do not decide in the first place in which search engine we want to position our web pages. There is no option to position products and services in all search engines in the world, but each one has its own index and ranking of companies. Therefore, it is convenient to know the most used search engines in the United Kingdom to discover where your potential clients are.

And, in this line, the search engine that can provide us with the most visibility and profitability is Google; leaving Bing and Yahoo in second place.

Most widely spoken languages ​​in the UK

As everyone knows, the official language in the UK is English, spoken by 95% of the population. However, alongside this official language there are other languages ​​spoken in some regions of the territory, such as Irish, Welsh, Scottish Gaelic, Scottish and Cornish. This nuance is very important, since when it comes to SEO positioning in the UK, it must be very clear what language our target audience uses, since the English spoken in England is not the same English as that of Scotland or Ireland . And both our keywords and the content of the page should respect the English of our target audience.

On the other hand, the use of foreign languages ​​is due to the existence of immigrant population groups that, although they reside in the United Kingdom , maintain their original language; see the case of languages ​​such as Polish, Spanish, German or French.

Most used devices in the UK

Nowadays, every web page has to be responsive (adaptable), since we never know from which device our potential clients can search. However, the statistics carried out in the last year show that 51.97% of users prefer to use the computer when searching on the internet, followed by 37.1% who decide to do it through their mobile. The latter is gaining ground on the desktop over the years, perhaps due to the comfort it offers in use; It can be carried in your pocket and allows us to be connected 24 hours a day.

In fact, if you are thinking of doing SEO positioning in the UK, you will be interested to know that the United Kingdom has one of the highest rates of mobile phone use in the world, and more and more consumers are familiar with e-commerce. Therefore, having a presence through a mobile marketing strategy is crucial when it comes to achieving good results in the sale of products.

And finally, in third place we have the tablet, with only 10.93% of use.

Most used screen resolutions in the UK

Having a website adapted to all resolutions will allow our website to be viewed correctly on both a computer and a laptop, tablet or smartphone, regardless of the model or brand that the user has. However, just seeing each other is not enough. It is also just as important to adapt the content according to the resolution, changing things of the site and reducing the size of the images so that the user experience is positive.

Knowing the devices that your potential clients have, as well as the screen resolutions they use, will not only help you improve your positioning; It will also improve the sales or contact process, as the information is presented in a much more clear and simple way.

Most used browsers in the UK

Just as a user can use different devices, and therefore resolutions, to view your website, in internet searches different browsers can also be used. And the web must be able to adapt to any browser.

The browsers that must be taken into account when positioning a website in the United Kingdom are:

Most used operating systems in the UK

Among the factors that affect SEO, there is also the fact that the web adapts to all the operating systems used by the users who browse it. Because, if you do not have good adaptability, we will lose points in the ranking and it will be more difficult to position ourselves in the English market.

The most used operating systems in the UK are:

Most used social networks in the United Kingdom

Although social networks do not directly improve our positioning in Google, their use constitutes another way of knowing our business and, if they visit our website, those visits will benefit SEO. Therefore, in our positioning agency we always advise that they make use of social networks, although it is true that it is not necessary to use all of them.

In the United Kingdom , the most used social network par excellence is Facebook, with 68.39%, followed very far by other social networks such as Twitter, Pinterest, Instagram or YouTube.

Most consulted newspapers

Investing in advertising in digital newspapers is a great way to get strong recommendations, another factor that can greatly improve our search engine rankings. Thus, in our agency we always advise that you invest in a couple of articles in any of the most consulted newspapers in the country where you want the positioning.

In the case of the United Kingdom , the newspapers with the highest number of readers are:

User profile in UK

Knowing perfectly who our user is can be the difference between success and failure. If a web positioning company does not spend time before positioning to know what type of user your services may be interested in or does not execute an online marketing strategy based on their needs, all the work they do will be in vain.

For this reason, in our digital marketing agency specialized in international SEO, we do a market study of all our clients to make sure they have made the right decisions throughout their internet career. For example, when it comes to SEO in the UK , we make sure that the content on your website is written in perfect English, as a misspelling or grammatically incorrect phrase can arouse distrust in consumers and cause them to abandon the Web.

And this is, in reality, one of the most common mistakes that companies that want to position themselves in the United Kingdom make , because due to ignorance or lack of marketing strategy they end up translating the web into English without taking into account which English their target audience uses ( British English, American English, etc.) or who does the translation (a native speaker, an official translator, etc.)