Why Search Engine Optimization London is so popular ?
The 10 most popular attractions in London, based on the number of visitors.
Go to the most visited tourist attractions in London, many of which are free. No matter what you like, history or modern art, you’ll find it here, from the modern Coca-Cola London Eye Ferris wheel to the historic Tower of London .
Note: access to the permanent collections of the following attractions is free, but generally you have to reserve tickets to see the special exhibitions in London.
Warner Bros. Studio Tour London – The Making of Harry Potter
Discover a huge variety of fantastic sets, costumes and props from the Harry Potter films at the Warner Bros. Studio Tour – The Making of Harry Potter , where famous films were filmed.
Google search engine optimization always rank those things which people like a lot and time to time such type of keywords like “harry potter”, “London eye”, “Tower of London” will show in top pages on Google through search engine optimization because Google software knows how to collect data and what things need to be rank on search engine.
Coca-Cola London Eye
Book now your ticket for the Coca-Cola London Eye , an essential element of the London skyline. It is the tallest Ferris wheel in the world, with 32 capsules, each weighing 10 tons and which can hold up to 25 people. Get on board for a breathtaking experience, with unforgettable views of more than 55 famous landmarks, in just 30 minutes!
Hop-on, hop-off bus tour
Tour London’s iconic landmarks from the comfort of a hop-on, hop-off bus tour at any stop. Buy a 24 or 48 hour ticket, and enjoy unlimited travel around London during that period
Tower of London
Explore the Tower of London , one of the most famous buildings in the world. Discover its 900-year history as a royal palace, prison and place of execution, arsenal, jewelry room, and zoo! See the White Tower, sneak into the room of a medieval king, and marvel at the Crown Jewels.
Westminster abbey
Kings, queens, statesmen and soldiers; Poets, priests, heroes and villains – Westminster Abbey is a must-see incarnation of British history. Discover this wonderful 700 year old building, the English Coronation Church
The View from The Shard is Optimization by Search engine ?
Don’t miss the chance to see London from the top of The Shard building. At 310 meters high, The Shard building on London Bridge is the tallest in Western Europe.
keywords will always change through search engine optimization because Google always update their software like algorithm etc to show the best thing first ..
Buckingham Palace
Visit Buckingham Palace , one of the few remaining active royal palaces in the world. In summer, you can explore the beautiful royal apartments of the Queen’s official London residence and see the annual special exhibition.
Madame Tussauds London
At Madame Tussauds London, people show the interest in this term so search engine optimization automatic rank on 1st position on Google, From Shakespeare to Lady Gaga, you will meet the most influential figures in show business, sports, politics and even royalty. Pose with Usain Bolt, kiss Brad Pitt, or get an unrepeatable audience with Her Majesty The Queen
Chelsea FC Stadium Tours
A visit to the Chelsea FC stadium is a highly instructive and entertaining experience, tailored for sports fans of all ages and from around the world. The tour offers a unique glimpse into the ins and outs of Stamford Bridge
Kensington Palace
Kensington Palace has been the residence of many distinguished members of the royal family, including Queen Victoria, Princess Diana of Wales and Princess Margaret. It is also the official residence of the Duke and Duchess of Cambridge (William and Kate)
If you search on UK Google then you got good results because “London” is related term in UK and Search engine optimization rank those terms higher who is the most popular things ..
TABLE OF CONTENTS
What is Search engine optimization London ?
SEO stands for Search Engine Optimization and its mainly use for Internet Marketing. The goal is to help the website achieve high rankings on the search pages, typically Google London.
Types of SEO often do:
- Keyword SEO and the Website search engin optimization is one of the most famous form. Variety of businesses or SEOs want their keywords to rank high on Google search results
- Image SEO: A technique that SEO uses a technique to bring images in your website to the top of Google search when a user searches for that keyword and selects the displayed images tab.
- SEO Clip: It is possible to search engin optimisation videos, clips available on the web or use other information channels such as youtube to display your website on the Video tab.
- SEO Google Map (Local search engine optimization): A way to help searchers easily see where to look on Google Map
- SEO App Mobile: This SEO App Mobile form will be displayed by this App on the various search page that Google displays on internet, making it more easier for users to select.
What is Onpage Search engine optimization?
On-page SEO is to optimize what is mention on the website like as meta, content, headings and the images, … with the aim of increasing the page’s ranking on Google search engines.
On-page SEO normally refers to the activities on a website to improve the google organic visibility. This largely means optimizing a website and the content of the web is to be improve the accessibility, relevance, and experience for users.
Some on-page SEO activities include:
- Keyword research : In keyword main Analyze the types of words and constancy used by the potential consumer to find a service or product under the brand name. Understand their actual aim or intentions and the user’s expectations from their search.
- Technical Audit: Ensure the website can be properly crawled and indexed well, geographically and accurately targeted, and free of issues and bugs or barriers to user experience.
- On-premises optimization: Improve the website structure, internal navigation, on-page alignment should be proper, and content relevance very important to help prioritize key areas and target the relevant search terms.
- User Experience: Ensuring the content shows the expertise, authority also important and trustworthiness, is simple to use, quick and ultimately offers the best possible user experience against the top competition.
What is Offpage Search engine optimization?
Offpage SEO is a procedure of optimizing outside or external factors. In this process things include like link building, social media marketing, social networking bookmarking, … in order to increase the no. of reputable links from other sources or websites. Because various search engines use this information as a score as a vote of credit.
Links from different websites that have trustworthiness, more popularity, and relevance pass more worth to another website than a poor or low quality or unspecified site not found by search engines. So find the trust, the quality of a link is the most important part or signal for Google ranking . Multiple backlink need to place differently
Examples of some popular off-page SEO:
- Build Sites to run backlinks
- Put backlinks on high authority sites.
- Use social media to go backlinks
Clearly there are a very large no. of reasons why 1 website might be connected or linking to another, and not all of them properly fit to the above categories. A good status or rule of the thumb about whether a connection or link is valuable or not is to examine or consider the quality of “referral traffic” (a user or visitor can easily click on the link to open your website). If the web not send out any users or the proper audience is completely unrelated and unnatural, then that might not work like that we expect.
What are the advantages of SEO?
Search engine optimization has multiple advantages and we mention below it :
- Properly Optimize the rate of return which compared to the investment costs
- Cost savings
- Improve user experience
- Support customer analysis
- Bring reputation to the business
- Brand developping
Properly Optimize search engine then rate of return which compared to the investment costs
The biggest advantage of Search Engine Optimization is that it helps properly optimize ROI (Return On Investment – also called rate of the return on your investment costs).
Accordingly, the exact calculation of select keywords has an very important meaning in rise of the number of visitors accessing the website. This thing helps various businesses which gather detailed instruction about the no of potential contacts. Purchaser behavior from the moment of choosing to purchase is also profitable. At the same time, we know which keywords bring in the highest percentage of customers completing the payment.
From there, contribute to increase website traffic and conversion rate. It also contributes to increase the profit rate of the business
Cost savings
SEO is very important thing from Marketing point of view on making very attractive content that engage the purchaser interest. According to latest research of search engne optimization can save almost 61% ( percent ) of amount or costs compared to selling over the landline or phone.
Improve user experience
In the procedure of Search Engine optimization, various businesses constantly basis improve the web structure. They rewrite their content to give purchaser the best experience.
This process will make it easier for those people who find the website as well as relevant information on the selected website of the business. As a outcome, purchaser will know and appreciate the efforts and quality of the business.
Support customer analysis
Optimisation search engine has an important role in the form of helping various businesses in conducting customer analysis . From there, help multiple businesses easily find the portraits of their potential purchaser. Specific and positive procedure always increase the attention of customers.
Bring reputation to the business
The more higher the google search engine ranking of any business on search engines, the more purchaser will know the services and increase the trust in the business. From there, start the prestige to the business in the market.
Brand developping
If optimized search engine is good, so the results always positively appear on the top of the search engines (multiples). Corporate brand recognition will also reach on top level. This process will help the ordinary brand of the business increase and expand more and more time to time.
What are the downsides of SEO?
Parallel the advantages of SEO (search Engine optimization), the long-term investment or the competitors are look always the downsides of SEO, along with the details:
- Long investment time
- Competitors
- The constant volatility of SEO rankings
Long investment time
Search engine optimization is not a short term process only a “long term promotion method of any website”. Getting articles on your business website to appear at the top of the search engine table takes time. It could even take months. So the various businesses should show some patience. And this process will not be pleasant for business people who need quick results.
Competitors
Obviously, with any business, competition is inevitable. So if your Search Engine Optimization campaign (goal) achieves impressive results. So Your Competitors will change their strategy of marketing and attack you.
The constant volatility of SEO rankings
Search engine optimize or rankings are unpredictable. It can fluctuate without any prediction. Therefore, every type of enterprises or businesses must anticipate all possible outcomes in order to take timely measures.
How to exploit Search engine optimization effectively?
To exploit SEO effectively, search engn optimization strategy is important, let’s go through the following issues:
- Make a business plan
- Combine SEO with other marketing tools
- Provide content value to customers
Make a business plan
First of all, business should have multiple strategies like plan A, B and C. Includes the Regular Website setup, to provide good quality content, most important information for purchaser.
Next, businesses mostly are rely on the human resources which popular term HR, finance, competitors, market demand, supplier and also suppliers … to fix the short-term plans and specific goals according to each stage of the website development.
Combine SEO with other marketing tools
If you want positive and the best results, So you need to focus and get help other SEO tools as well. This simple process will keep your presence on the top on search engine and you receive more users from search engine.
Provide content value to customers
SEO is a marketing process that uses content to attract purchaser. Therefore, with good and high quality content, customers increase trust and know more about your business in short term.
Best search engine optimization tools?
Now that you know what searh engine optimization really is, in order for the process of doing good SEO, we need some SEO tools.
Top 10 SEO tools to have:
- Google Analytics
- What is Google webmaster tool?
- What is Tool Moz?
- Google Keyword Planner
- Screaming Frog
- SEO Tools Asia
- Bing Webmaster Tools
- Keywordtool.io
- SEO Quake Toolbar
- GTmetrix
Google Analytics
This is a free SEO support tool from Google . Google Analytics helps businesses calculate factors such as: gender, geographic location, language, search history as well as when and how customers visit the business website.
What is Google webmaster tool?
Google webmaster tool is a tool to support businesses in optimizing Onpage and offpage. This tool is capable of analyzing for business problems that may occur with the website. It will optimize duplicate HTML tags and check the number of backlinks pointing back to the website.
What is Tool Moz?
Tool Moz is a quite popular SEO support tool, used by many businesses. Moz has the following useful features:
- Open Site Explorer : backlink analysis pointing to website, quick backlink update, showing website’s DA and PA.
- Followerwonk : Displaying figures on twitter
- Mozbar : allows customers to quickly update the features of MOZ with just one click.
- SERP Overlay : shows SEO metrics on individual search results.
Google Keyword Planner
Keyword Planner is a more upgrade type of Google Keyword and thealso called AdWords Traffic Estimator Tools . This is a tool to help businesses calculate the volume of querying customers. From there looking for potential customers.
Users can find the average monthly search for keywords in a keyword around the world or a certain country. The tool will also show how hard and competitive the keyword is. With this information, it is possible to determine a reasonable cost for each advertising campaign as well as select a set of keywords suitable for services and products of your business.
For SEOs , this is a powerful tool for keyword planning. Google Keyword Planner will help you determine the main keywords for your business type as well as identify the correct searh engine optimisation trends.
Screaming Frog
Screaming Frog is a tool designed to help businesses in web crawling. This tool has some basic features such as: Error analysis, redirects, insert links, analyze URI issues, Duplicate Page, Page Title, Meta Description, Meta Keywords, Size, Time Response, Number Of Words…
SEO Tools Asia
This is a general search engine optimization tool that analyzes website to find Onpage, Offpage SEO errors. Besides, this tool also has a lot of great and powerful functions for SEOer. You have to really experience this tool to feel the power of it.
Bing Webmaster Tools
This is an SEO support tool that has the following features: controlling the number of visitors, analyzing duplicate title tags, checking and checking errors on the website.
Keywordtool.io and tool usage
Keywordtool.io is a tool that allows businesses to generate keywords. Businesses just need to enter certain keywords, this tool will quickly display related keyword ideas.
- Step 1 : Go to Keywordtool.io and select seo keyword
Free: Gives you 750 keyword suggestions.
No errors, the keyword tool works 99.99% of the time. You can only find the number of keywords when using the FREE version. If you want more functions, you will have to register and pay monthly.
- Step 2: Sign in to Keywordtool.io with the account you registered.
- Step 3: Instructions to edit seo keyword options in Keywordtool.io
On the left hand column: In the line of Locations (country), select Vietnam, Languase (language) Vietnamese, then click Save:
- Step 4: Select the key you want to seo in the box “Your products and services”
You can enter long keywords, short keywords depending on the keywords you want to SEO
Example: For the keyword “seo training”, choose google.com.vn, select Vietnamese and press Enter. I got the following results:
- Step 5: Meaning the columns choose seo keywords.
- Keyword: Keywords related to the required seo keyword.
- Search volume: Number of searches per month.
- CPC (VND): Amount of money to run ads for keywords.
- Keywords Competition : Very important for any website “Select Correct Keywords” for your business
SEO Quake Toolbar
SEO Quake Toolbar has an on-page SEO optimization function, and at the same time checks the optimization level for the website.
GTmetrix
GTmetrix is a tool to help test the speed of the website. This is considered to be the most reliable and easy to use tool among other tools with the same function
What are the current schools of Search Engine Optimization?
There are 3 popular SEO schools today, including: white hat SEO, black hat SEO and gray hat SEO.
What is white hat SEO?
White hat SEO term also known as White Hat SEO. Use only SEO tactics that match the terms and conditions of search engines.
White hat SEO is against of black hat SEO . White hat SEO adheres to all search engine policies when it comes to optimization. More specifically here is Google, SEOer compliance, ensures not to encounter Google’s penalty policies
White hat search engine optimization tactics include:
- Provide quality content and services
- Website load times are fast and mobile-friendly
- Use keyword-rich, descriptive meta tags
- Makes your website easy to navigate
What is black hat SEO?
Black SEO, term popular with the name of Black Hat SEO. Refers to the methods used to boost rankings by violating the terms. The use of black hat SEO can lead to the site being banned from search engines and affiliate sites.
The following SEO tactics are considered black hat and should not be implemented at all:
- Content automation
- Doorway Pages
- Hidden or linked text
- Keyword stuffing
- Bad competitor reporting (negative SEO)
- Sneaky redirects
- Affiliate manipulation (including buying links)
- Spam marked rich snippets
- Automatic query to Google
- Create a site, subdomain, or domain name with duplicate content
- Sites with malicious behavior, such as phishing, viruses, and other malware
What is gray hat SEO?
Gray SEO also known as Gray Hat SEO. It is a time taken process and insecure SEO activity than the actual White Hat SEO, but one of them may or may not result as expected in your site being banned from various search engines and sometime affiliate sites. Gray hat on Google search engine is very difficult and very less people define properly.
In the words of SEO consultant John Andrew: “ Gray-hat search engine optimization is not something between white-hat SEO and black-hat SEO, but the practice of tactics and techniques that have not yet been clearly defined by the documentation published from Google on how to support tactics or contradict Google’s published spirit, principles. ”
Having the correct knowledge of Gray hat SEO is important if you are dealing with this because it can refine your favorite website’s rankings with no negative impact or consequences or it could cost you thousands of traffic . Gray-hat SEO changes periodically. What is considered gray hat SEO can be classified as black hat SEO or later white hat SEO. Therefore, SEOs need to be informed about the latest categories.
Google’s algorithms?
The Google algorithm sizable influence the outcome of many SEO Website . Therefore, search engi optimization need to know how to adapt to the constant changes coming from Google. Here are some of the biggest algorithms SEOers need to know:
- Panda algorithm
- The Penguin Algorithm (penguins)
- Pirate Algorithm
- Hummingbird algorithm (hummingbird)
- Pigeon algorithm (pigeon)
- Mobile Friendly
- RankBrain
- Possum algorithm
- Fred algorithm
Let’s find out in detail the content of each of the algorithms mentioned above!
Panda algorithm
The target of Panda algorithm is websites with low quality content, poor quality, spam, copy,…. When the website violates these errors and is handled by Panda algorithm. So It’s impossible or very less chances to get top rankings on search engines.
The Penguin Algorithm (penguins)
Sites with poor link profiles, spammy and unnatural links, will be handled by the Penguin algorithm and cannot be at the top of the search table.
Pirate Algorithm
The goal of the Pirate algorithm is to handle websites that violate content copyright, which have been reported by many infringements.
Hummingbird algorithm (hummingbird)
With the Google Hummingbird algorithm , websites with keyword-stuffed articles or inaccurate keyword targets will be dealt with.
Pigeon algorithm (pigeon)
Poorly optimized sites, improper Google My Business setup , or conflicting business contact information or lack of citations in local directories will be handled by Pigeon.
Mobile Friendly
The Mobile Friendly algorithm will filter websites that have no mobile version, websites with too small text, or the lines are too close to each other, making it difficult for users to read, use many Plugins, or have mechanisms view is not good to handle violations.
RankBrain
The goal of the RankBrain algorithm is websites that either lack a specific query relevance or provide poor user experience.
Possum algorithm
This algorithm deals with web pages that have the same address or provide similar services.
What are the influences from Fred algorithm on SEO?
The objects that Fred algorithm aims to are websites with too many ads, spam, poor quality content, not aimed at users.
This algorithm when launched has caused many websites to reduce traffic. There are even websites that drop to the level of 1 in 10 before.
What is the job of SEO? What is an SEOer?
There are many questions surrounding the jobs, conditions or skills required of an SEOer . Join Mat Bao to find out details about the following questions:
- What is SEO profession?
- What are the similarities and differences between IT and SEO?
- Does SEO need to know what copywriter is?
- So does SEO need to know Design?
- SEO does not need to know programming?
- SEO and Online Marketing are 2 different areas?
What is search engine optimization profession?
SEO profession is one of the professions emerging in Vietnam in just a few years. Along with the development of Online Marketing and search engine optimization is SEO. Understand simply, an SEO profession needs to take on the job of on-page SEO and off-page SEO.
However, what SEO is also a concept that is quite unfamiliar to many people. Let’s find out what SEO profession is. Here are 5 myths about the most popular SEO profession:
What are the similarities and differences between IT and SEO?
IT stands for Information Technology. SEO profession with IT profession is not the same. If IT is computer-intensive, SEO is about search engine optimization. The SEO profession only needs to know text editing, install the main software to run Adwords, analyze and measure the results. Rather, it should be said that the search egine optimization profession is related to the IT profession.
Does SEO need to know what copywriter is?
Copywriting is the most important thing in the SEO profession. Because new and quality content is always attracts and holds the readers which is very important. Search engine optimization is good but the content is poor, the website will be forgotten sooner or later. Search engine optimization career requires the ability to know how to copy and rewrite in an attractive way.
So does SEO need to know Design?
High-level design skills may not be required, but basic design skills are indispensable. Because, you cannot optimize your website to rank high on Google search results if it does not have attractive images. The SEO profession involves Photoshop, video design, and a bit of artistic prowess. Standard search engine optimization articles cannot help but have attractive design photos.
SEO does not need to know programming?
Not really, because when you optimize something, you need to understand it. The main programming language is the Source Code website . Only when you understand that language can you understand what the website needs. SEO profession without the knowledge expertise in programming, but basic knowledge is indispensable.
SEO and Online Marketing are 2 different areas?
This is a harmful myth. search engine optimization is an offshoot of SEM (Search Engine Marketing – Search Engine Marketing). In the present age, when online marketing is growing day by day. Search engine optimization career almost becomes an important profession to run good marketing.
What jobs do SEOs do ?
The first and foremost of an sarch engine optimization employee is a job definition. The working ability and progressive demand of each SEO person. SEO is not just about putting keywords on the top. Doing SEO is how to put keywords on top and get users to click on our website.
What is the job of an SEOer?
- Learn about the field of SEO preparation
- Detailed website analysis and top competitors
- Come up with an SEO plan and make keyword lists
- Optimizing the website structure so that it is search engine friendly
- Create quality content for your website
- Build a quality backlink system that points back to the website
- Check keywords every week, month to fix errors if any
- Maintain the above works
